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All Work

Creator Partnership — Branded Content

Toyota Gazoo Racing

Toyota’s performance line, introduced across English and French Canada by creators with real standing in car culture and motorsport.

CLIENT

Toyota Canada

MY ROLE

Talent strategy, casting and talent management

YEAR

2022

MissHarvey and a host talk in front of a GR Supra, GR Corolla and GR86 at the track

OVERVIEW

Toyota Gazoo Racing needed awareness for its GR line across Canada among people who skip most car marketing. We cast for credibility in each market: Speed Academy in Ontario for the enthusiasts, VIMC in British Columbia, and MissHarvey in Quebec, and built the centrepiece around a long-form video about the car itself, supported by social and pre-roll. It landed well enough that MissHarvey went on to buy a GR86 of her own.