Branded Content — Documentary
Cricket Wireless
Two documentary profiles of Black and Hispanic women creators, told in their own words and published on their own channels.
CLIENT
Cricket Wireless
MY ROLE
Talent strategy, casting and talent management
YEAR
2023
OVERVIEW
Cricket Wireless wanted to reach its multicultural audience by challenging assumptions about who succeeds in gaming. We produced two documentary-style profiles of Ninjayla and Krystalogy, following their roots and the people who helped them along the way, and ran them on their own social channels with livestream mentions and short cutdowns. To carry the return-home theme through, Cricket donated $5,000 each to local Boys & Girls Clubs.
RESULTS
$10K
Donated to local Boys & Girls Clubs
TALENT PARTNERS
Ninjayla · Krystalogy
