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Creator Partnership — Livestream Series

Toyota Prius Game Nights

A series of live game nights hosted by Hispanic creators, built to introduce the new Prius to young Hispanic audiences.

CLIENT

Toyota

MY ROLE

Talent strategy, casting and talent management

YEAR

2023

GassyMexican races on stream during a Prius game night, with a Toyota Prius banner in the corner

OVERVIEW

Toyota brought this one to us after LACS 5, wanting young Hispanic audiences aware of the new Prius, and the car’s personality to reflect theirs. We built a series of live game nights hosted by Hispanic creators, with their communities invited to play along, and had the creators show off the Prius’s design and features while playing their favorite games live. Social posts, pre-roll and display carried it further.

Chica on stream above footage of the new Prius’s touchscreen dashboard

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TALENT PARTNERS

Chica, and more

PREVIOUSScream VI

NICK GASPARYAN

CURRENTLY:

2,000+ HOURS IN COUNTER-STRIKE