Nick Gasparyan
WorkOff the ClockTapped In ↗Weekly culture intel from the inside: gaming, sports, music, fashion, creators and whatever’s moving between them, for anyone who needs to stay tapped in.

All Work

Creator Partnership — Live Event

The 355 Valorant Showdown

An all-female Valorant showdown for a spy thriller led by women, streamed by ten of the biggest women in gaming.

CLIENT

Universal Pictures

MY ROLE

Integration concept, talent strategy and casting

YEAR

2022

Valorant gameplay inside The 355 Showdown broadcast, with the red and black team rosters either side

OVERVIEW

Universal wanted female gamers to know about The 355 ahead of its January release. We built an all-female Valorant showdown, in what was then the fastest-growing game in esports, and had ten top women creators stream it on their own channels and on Luminosity Gaming’s, with the trailer running inside the broadcast.

Fuslie on camera beside The 355 Valorant Showdown overlay
1 / 5

RESULTS

10

Top women creators

3.8K+

The 355 chat mentions

TALENT PARTNERS

Fuslie · LuluLuvely · Yvonnie · xChocoBars · Sommerset · BrookeAB · itsHafu · Krystalogy · Loeya · MsAshRocks

PREVIOUSMs. Marvel
NEXTSmirnoff Saturdays
Portrait of Nick Gasparyan
NICK GASPARYAN
CURRENTLY:
2,000+ HOURS IN COUNTER-STRIKE
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