Creator Partnership — Livestream
Ms. Marvel
A Marvel series built on South Asian and Muslim representation, introduced by creators who could speak to it.
CLIENT
Disney+
MY ROLE
Talent strategy, casting and talent management
YEAR
2022
OVERVIEW
Disney+ wanted awareness for Ms. Marvel and for what the show represented on screen. We cast four Asian and Muslim creators, ShahZaM, xChocoBars, itsHafu and AntonyChenn, to each host a livestream watching clips and talking representation with their communities. Chat carried it from there: more than a quarter of Ms. Marvel mentions were about Kamala Khan’s Pakistani heritage, and “thank you” was one of the most common things viewers typed.
RESULTS
4.5M+
Creator impressions
153%
Of delivery goal
17K+
Combined average concurrents
2.1K+
Ms. Marvel chat mentions
TALENT PARTNERS
ShahZaM · xChocoBars · itsHafu · AntonyChenn
