Creator Partnership — Livestream Series
State Farm
State Farm’s “Like a Good Neighbor” turned into a series of on-stream challenges across Fortnite, Minecraft and Valorant.
CLIENT
State Farm
MY ROLE
Talent strategy, casting and talent management
YEAR
2022
OVERVIEW
State Farm wanted its brand values in front of 23 to 39-year-olds, and gaming is where a lot of them spend their evenings. We built a series of Like a Good Neighbor Challenges hosted on stream by creators including Nick Eh 30, Chica, JeromeASF and xChocoBars, across Fortnite, Minecraft and Valorant, putting the line people already know into the games they were already playing.
TALENT PARTNERS
Nick Eh 30 · Chica · JeromeASF · xChocoBars, and more
NICK GASPARYAN
CURRENTLY:
2,000+ HOURS IN COUNTER-STRIKE
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