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Creator Partnership — Livestream

Halloween Ends

Five OfflineTV members played the film’s characters in Dead by Daylight, a game that already had Michael Myers and Laurie Strode in it.

CLIENT

Universal Pictures

MY ROLE

Talent strategy, casting and talent management

YEAR

2022

Masayoshi on stream in a Halloween Ends-themed Dead by Daylight match, with the film’s badge on screen

OVERVIEW

Universal wanted gamers reminded of the franchise’s iconic characters ahead of Halloween Ends. Dead by Daylight already includes Michael Myers and Laurie Strode as playable characters, so the fit was built in. We had five members of OfflineTV stream Halloween Ends-themed matches as those characters, with the trailer and exclusive clips running on stream, followed by a highlight video and TikToks on OfflineTV’s own accounts.

Sydeon and Scarra on stream during a dark Dead by Daylight match themed for Halloween Ends

TALENT PARTNERS

Scarra · QuarterJade · Yvonnie · Sydeon · Masayoshi

PREVIOUSCocaine Bear

NEXTPUMA

NICK GASPARYAN

CURRENTLY:

2,000+ HOURS IN COUNTER-STRIKE