Nick Gasparyan
WorkOff the ClockTapped In ↗Weekly culture intel from the inside: gaming, sports, music, fashion, creators and whatever’s moving between them, for anyone who needs to stay tapped in.

Experiences

Live events, studio productions, in-game worlds and the unglamorous logistics behind them, because the idea only counts once it’s actually made.

CASE STUDIES

Empty Tuesday Night Gaming studio with the show's name across three screens

NFL Tuesday Night Gaming

Original IP — Program Design

111M+

Season two impressions

Partnerships
Formats
Experiences
Red Toyota Prius on display in front of LACS 5 banners

LACS 5

Creator Partnership — Branded Entertainment

47M+

Total impressions

Strategy
Branded Content
Experiences
The AT&T Fiber lobby built inside Fortnite, with blue floors and screens on the walls

AT&T Fiber

In-Game Activation — Local Awareness

165%

Lift over platform benchmark

Creator & Talent
Partnerships
Experiences
LilyPichu’s stream plays a scene of Jake Gyllenhaal from the Ambulance trailer

Ambulance

In-Game Activation — Creator Partnership

4M+

Livestream impressions

Strategy
Creator & Talent
Experiences
A giant adidas Ozweego sneaker on a plinth inside the Ozworld Fortnite map

adidas Ozworld

In-Game Activation — Product Launch

300K+

Map plays

Strategy
Partnerships
Experiences
A streamer holds up an Oral-B iO electric toothbrush box to the camera

Toothbrush Tycoon

In-Game Activation — Product Launch

Strategy
Partnerships
Experiences

WORK SAMPLES

Fuslie reacts on stream during a first-person round of the Cocaine Bear GTA V minigame

Cocaine Bear

In-Game Activation — Creator Partnership

Creator & Talent
Experiences
Ghostface carries QuarterJade’s survivor through the fog in Dead by Daylight, her webcam in the corner

Scream VI

Creator Partnership — Livestream

Creator & Talent
Experiences
Masayoshi on stream in a Halloween Ends-themed Dead by Daylight match, with the film’s badge on screen

Halloween Ends

Creator Partnership — Livestream

Creator & Talent
Experiences
GassyMexican races on stream during a Prius game night, with a Toyota Prius banner in the corner

Toyota Prius Game Nights

Creator Partnership — Livestream Series

Creator & Talent
Experiences
Portrait of Nick Gasparyan
NICK GASPARYAN
CURRENTLY:
2,000+ HOURS IN COUNTER-STRIKE
TAPPED IN ↗Weekly culture intel from the inside: gaming, sports, music, fashion, creators and whatever’s moving between them, for anyone who needs to stay tapped in.·LINKEDIN ↗··DOWNLOAD CV ↗© 2026