Creator Partnership — Livestream Series
Smirnoff Saturdays
Thirteen weeks of Smirnoff Saturdays: five Twitch creators, 52 streams, and a catchphrase their communities picked up on their own.
CLIENT
Smirnoff
MY ROLE
Talent strategy, casting and talent management
YEAR
2022
OVERVIEW
Smirnoff wanted 21+ gamers trying its new flavors as part of its For the People platform. We cast five creators, LuluLuvely, itsHafu, GassyMexican, Becca and AlexiaRaye, for a weekly Smirnoff Saturday segment across the summer: games, drinking games and new flavors, with responsible drinking built into every stream. By the end, chat was calling out a “For the People moment” on its own every time someone won.
RESULTS
1.5M+
Live views
52
Sponsored streams
6.3K+
Smirnoff and For the People mentions
4.53%
Social engagement rate
TALENT PARTNERS
LuluLuvely · itsHafu · GassyMexican · Becca · AlexiaRaye
