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Branded Content — Creator Partnership

PUMA

PUMA’s She Moves Us campaign, told through GuhRL, the first woman to compete in the ALGS Pro League.

CLIENT

PUMA

MY ROLE

Talent strategy, casting and talent management

YEAR

2023

GuhRL is interviewed on a stool in a PUMA-branded studio for the She Moves Us film

OVERVIEW

PUMA’s She Moves Us campaign tells the stories of women who made it to the top of their field, and it needed a gaming story alongside the launch of the Kosmo Rider sneaker. GuhRL was the obvious choice: the first woman to compete in the Apex Legends Global Series Pro League. We produced a custom video about her path through a male-dominated scene, backed by a sponsored Twitch stream and posts across her Twitter, Instagram and TikTok.

GuhRL sits cross-legged in PUMA sneakers in front of a lit plant wall

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TALENT PARTNERS

GuhRL

PREVIOUSHalloween Ends

NEXTPandora

NICK GASPARYAN

CURRENTLY:

2,000+ HOURS IN COUNTER-STRIKE