Work Off the Clock Tapped In ↗Weekly culture intel from the inside: gaming, sports, music, fashion, creators and whatever’s moving between them, for anyone who needs to stay tapped in.

Strategy

I find the cultural opening before it’s obvious, then build the case for why a brand belongs there.

CASE STUDIES

LACS 5

Creator Partnership — Branded Entertainment

47M+

Total impressions

Strategy

Branded Content

Experiences

Ambulance

In-Game Activation — Creator Partnership

4M+

Livestream impressions

Strategy

Creator & Talent

Experiences

A giant adidas Ozweego sneaker on a plinth inside the Ozworld Fortnite map

adidas Ozworld

In-Game Activation — Product Launch

300K+

Map plays

Strategy

Partnerships

Experiences

NOPE

Creator Partnership — Social

7.98M

Creator-driven impressions

Strategy

Creator & Talent

A streamer holds up an Oral-B iO electric toothbrush box to the camera

Toothbrush Tycoon

In-Game Activation — Product Launch

Strategy

Partnerships

Experiences

Disguised Toast’s Teamfight Tactics stream beside a Wendy’s post on X

Wendy’s Canada

Creator Partnership — Product Discovery

Strategy

Creator & Talent

Partnerships

U.S. Navy

Creator Partnership — Public Sector

21.7M

Impressions, 4% over goal

Strategy

Creator & Talent

WORK SAMPLES

Ms. Marvel

Creator Partnership — Livestream

4.5M+

Creator impressions

Strategy

Creator & Talent

NICK GASPARYAN

CURRENTLY:

2,000+ HOURS IN COUNTER-STRIKE